Corporate marketing budgets have seen major squeezes in
recent years, and are only now starting to rebound in recent months. With this
squeeze, marketers and businesses have sought out efficient and cost effective
tools to help maintain sales and build brand recognition. One of the top ways
to connect has been with presentation kits. The modern presentation kit, with a
customized design and interior really lends itself to fulfilling many different
marketing functions in a single item. In fact, there are five different ways in
which the custom presentation folder manages to fulfill this demand.
Personalized presentation kits should be an absolute
necessity when doing presentations or meeting with clients. At the end of any
sales presentation or meeting, you should be leaving information for them to
take home and mull over on their own time. This information should reinforce
what you shared and make the final connection between your presentations at the
sale. A customized kit
, uniquely packaged
for the client, makes a perfect tool.
A branded presentation kit is something that is uniquely
designed to meet your brand needs. Its outward appearance will remind the owner
of your brand every time they see it. In addition, as they walk around with
your kit, others will see it and develop a brand awareness. As such, compared
to competitors who do not market in this way, it really helps to set you apart
Because presentation kits are truly reusable, it is likely
that the person you give the kit to will reuse it beyond its original design; for
example, if they do decide to buy your product or service, they may no longer require
your marketing material and instead, can use the branded kit for other
documents. This means you get long lasting results.
Every time a potential client sees your kit, you gain a branded impression
. As they walk
around with it, you get many others. Additionally, when a client sees your
custom presentation kit, they know they are dealing with a company who cares
about their reputation and it reassures them that you are true to your word.
This makes a positive impression.
Because many branded presentation kits have usefulness
beyond their basic purposes, the opportunity to create brand recall with the
person you provide it to is exceptional. In many cases, as previously
mentioned, people will keep a presentation kit and use it for their own
purposes. This is a great way to keep
the branded material within their possession. As such, whenever they do have a
need for your product or service, even years after the fact, your branded
folder makes your business top of mind.
The benefits of a customized presentation kit are numerous.
The short- and long-term branding and marketing benefits combined with their
cost effectiveness makes them an ideal and underused tool for corporations. An
inexpensive investment in customized presentation kits can really improve sales
and generate positive connotations about your business.